Following news that WA has 2 of the top 10 tourist attractions in Australia according to TripAdvisor, the state is eyeing the big Chinese market.
Fremantle Prison made it to the top 10 list of Australian tourist sites but apparently due to weak destination marketing, the state is missing out on China’s lucrative tourism income. This was revealed by Chinese travel professionals.
According to Chinese travel agents, awareness of the state’s landscapes and experiences was low, agents attending Tourism WA’s Ni Hao conference in Fremantle recently revealed.
While 1 million Chinese tourists came to Australia last year, only 43,000 came to WA. Source: http://www.perthnow.com.au/business/wa-tourism-industry-eyes-biggest-market-china/news-story/47c4a45afcdb9b7bac20173bce791fc9